Strategic Investment · Asset Management · VC

Empowering Innovation
Through Strategic
Investment

BI Asset Management Co., Ltd. is a Thai investment holding company focused on strategic investment, SME turnaround, and AI-driven business transformation.

บริษัท บีไอ แอสเซ็ท แมเนจเมนท์ จำกัด

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2016
Founded
฿320M
Registered Capital
20+
Portfolio Companies
250+
Employees
5
Industries
9+
Years Active
About Us

Who We Are

BI Asset Management is a Thai investment holding company specialising in strategic investment and new venture creation. We identify underperforming businesses and transform them into strong, scalable, data-driven enterprises.

Strategy: Capital + Operations + Technology
SME Turnaround AI Transformation Multi-Industry Management Data-Driven Growth
BI Asset Management team
What We Do

How We Create Value

We don't just invest — we roll up our sleeves. BI Asset Management integrates capital, hands-on operations, and cutting-edge technology to turn underperforming businesses into scalable, data-driven enterprises.

01

SME Turnaround

We identify struggling small and medium-sized businesses with strong fundamentals and transform them through strategic restructuring, financial optimisation, and operational improvement — restoring profitability and long-term growth.

การพลิกฟื้นธุรกิจ
02

AI & Digital Transformation

We accelerate growth by embedding AI, ERP systems, automation, and data analytics into our portfolio companies — replacing manual processes with intelligent, scalable systems that drive real competitive advantage.

การทรานส์ฟอร์มด้วย AI
03

Multi-Industry Management

We actively manage a diversified group of 20+ companies across Technology, Agriculture, Hospitality, Bio-Tech, and Retail — sharing best practices, talent, and infrastructure to create synergies across the entire portfolio.

การบริหารธุรกิจหลายอุตสาหกรรม
Our Strategy

Capital

Strategic funding and financial structuring to fuel growth at every stage of the business lifecycle.

+

Operations

Hands-on management, restructuring, and process excellence to unlock efficiency and profitability.

+

Technology

AI, automation, ERP, and data systems that transform businesses into intelligent, scalable enterprises.

Vision & Mission

Our Direction

Vision

สร้างธุรกิจที่เติบโตได้จริง ด้วยการผสาน "เงินทุน–เทคโนโลยี–การบริหารปฏิบัติการ" อย่างเป็นระบบ

To build scalable, high-performing companies by integrating capital, technology, and operational excellence.

Mission

ยกระดับและพลิกฟื้น SME ให้แข็งแรง ขยายได้ และขับเคลื่อนด้วยข้อมูลและเทคโนโลยี

To turn underperforming SMEs into strong, data-driven, scalable businesses through investment, restructuring, digital transformation, and technology.

Portfolio

Portfolio Overview

20+ Companies across 5 Industries — พอร์ตธุรกิจ

Technology

เทคโนโลยี
7 Companies
  • Soft Asset Co., Ltd. — Software development
  • Machine Logic Co., Ltd. — Real estate trading system
  • Brainiacs Group Co., Ltd. — Stock market investment software
  • Tech Business Co., Ltd. — ERP system (NexFlow) & software
  • Tekar Co., Ltd. — Farming IoT & Smart Farming AI
  • Marketing Wealth Co., Ltd. — Martech solutions
  • AI AI AI Co., Ltd. — RPA & AI systems development

Hospitality

โรงแรมและที่พัก
3 Companies
  • M3 & M4 Resident Co., Ltd. — Residential services
  • Anomatel Company Limited — Hospitality services
  • Mission 2 Co., Ltd. — Real estate service network

Bio-Tech

เทคโนโลยีชีวภาพ
1 Company
  • Longevity Groups Co., Ltd. — Anti-aging health products

Agriculture

การเกษตร
2 Companies
  • Mae Jard Farms Co., Ltd. — Modern smart farm
  • Mae Jard Farms Nakornprathom Co., Ltd. — Agricultural farm

Retail & Service

ค้าปลีกและบริการ
4 Companies
  • Pitichaan Co., Ltd. — Agricultural processing factory & marketing consultancy
  • Kumakuma Co., Ltd. — Mobile device retail & repair
  • Eve Technology Co., Ltd. — Electronics trading
  • Xcite Hitec Company Limited — Electronics repair & sales
Governance

Standards & Governance

TFRS

Thai Financial Reporting Standards

มาตรฐานการรายงานทางการเงิน

ISO 9001:2015

Quality Management System

ระบบบริหารคุณภาพ

SOP & Compliance

Standard Operating Procedures

ระบบปฏิบัติการมาตรฐาน
Committed to Excellence and Transparency